In 2007, Paul Saint Bris was entrusted with the creation of couture house Vionnet’s new visual identity, which was getting ready to be relaunched. Over the course of several years, Paul revisited the design codes of sleeping brands by digging into their history in order to make them desirable again. These included brands such as shoemaker Hebert Levine, the couture house Mainbocher or the trunk-maker Moynat, which was later sold to Group Arnault, Bernard Arnault's holding company, in 2010.

This book presents six case studies of brand revival, featuring both visual identity and fashion design works: